This has many names and even more implementations , SEO, SEM, Digital Marketing, Online SEO. All ways in which to get your products and services in front of the right people – potential customers.
We Know What Works
Online marketing has changed over the years. It used to be a simple matter of stuffing one’s page with keywords. You could look at Google Analytics and see exactly what keywords had been used to find your site and adjust your onsite content accordingly.
Now, as Google’s raison d’être is being able to provide good results ( so that people continue to use it as the premier search engine ) it has become more intelligent and the basic fact is that in order to get fee organic traffic one needs to make a good website.
Google decides what is a good website based on several factors : the code itself, its speed, its security, how long visitors spend on the site, how relevant the information on the website appears, how many onsite pages a visitor looks at, how many social media shares and mentions a site has, what other websites mention the site – as well a host of additional factors, some of which we can only guess at.
The fact or it all is that if you build it well, you do not try to trick anyone, you try to make your site as easy to use and as rich a resource in its subject field as you can – you will have the best chance of achieving what you deserve online.
In addition to organic traffic there are ways that one can pay for traffic. These include :
- Google Pay Per Click
- Affiliate Marketing
- Bing Advertising
- Facebook and other Social Platforms
- Display Network Advertising
There are many more, and there are many more concepts out there, as long as you keep an eye on the bottom line ROAS – return on advertising spend – and limit our budgets they are all worth trying out.
See who your visitors are
Good analytics packages like Google Analytics will ensure that you have a good overview into the behaviour of your site’s visitors.
Looking more deeply it is possible to track what device your visitors are using, what browser, what pages they enter the website on, what pages they visit, how long they spend on each page and where they leave.
Much of the behavioural website analytics data such as bounce rate, sessions, pages per visit, time spent on site, country of origin, and more can give you the insights you need to better serve our customers and to attract more
Track Visitor Behaviour.
When you are selling online full tracking delivers power to your understanding and strategy. It is crucial to understand the concepts of average order values, conversion rates, channels, campaigns, sessions and other vital statistics for your online store.
If you are running paid campaigns it becomes, maybe, even more crucial to have a thorough understanding of where you are spending and exactly what sort of Return on Investment (ROI) you are achieving from your spend. This data can be drilled down to return precise statistics for such variations as what at what time of day is it most likely that someone will search for, find and purchase “PRODUCT X” on a mobile device.
DATA, DATA , DATA.
We know the best was in which to identify, define and extract the information to allow a balanced and sensible business strategy.
If you would like to discuss ways in which we could assist you in your digital marketing or improving your web presence then please reach out.